I had to pinch myself when I received an email from Izrin of Innai Group, asking if I could shoot their fashion show and backstage at GLAM magazine’s Fashion Future event, recently held on November 13. Innai Red is one of my favourite labels (loved their pieces at KLFW) and it was lovely to meet Izrin, Marcus, Juliani and Arene.
We both share a love for feminine aesthetics, and it didn’t take long for me to agree to photograph for them. Their aptly named ‘Petal Pushers’ collection for Spring/Summer 2015 featured pastel hues with delicate embellishments and pleats.
The collection exudes refinement and effortlessness; chic without looking like you’re trying too hard.
Every woman will feel beautiful in an Innai Red piece.